Aim: To evaluate the results of communication activities and blood collection management. Methodology: Interference research; target groups are residents, blood donors at 20 communes in 9 districts in Hanoi. Results: Organized 8 meetings, 11 trainings; two main communication methods are mass media and direct communication. Organized 154 broadcasts, delivered leaflets and invitation letters to more than 30 thousand people, organized 59 drives of collection, collected 4.063 units of blood. The donors' indices have positively changed; for example, the rate of repeat donor increases from 27.7 percent (2010) to 43.78 percent (2011), the donor rejected percentage deceased from 24.8 percent (2010) to 17.6 percent (2011). Conclusion: Communication campaign for voluntary nonremunerated blood donation at 20 communes was organized successfully. Total blood in 2010 is 1,813 units; total blood in 2011 is 2,250 units (increases by 124.1 percent).
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