Nghiên cứu xây dựng mô hình quan hệ công chúng (PR) với người hiến máu tình nguyện tại Hà Nội

Through the method of desciptive and analytic research (combining qualitative and quantitative analysis) and community intervention study (before and after) which are used for PR model with 380 blood donors, It shows that: the suitable message fitting donors is the conformable infomation channel; the PR model towards blood donors built up consists of 6 steps; the results of implementing the model Is adequate perception increasing from 36.2 percent to 76.2 percent; suitable attitude from 38.3 percent to 81.2 percent; the rate of belief in blood tranfusion from 31.9 percent to 78.2 percent; the rate of registering giving blood is 81.4 percent; the rate of blood donation is 75.5 percent; and the rate of objects persuading others to donate blood is 85.4 percent and reserve source is 78.7 percent. The results have taken all 4/4 given criteria.