
Aim: To evaluate the results of the model of roadshow campaign for blood donation in Hanoi in 2011. Methodology: descriptive and retrospective study, target groups are of the model of roads how campaign for blood donation, residents and blood donors across the streets. Results: In the process of implementing 4 blood collections at 4 districts, there were 13 meetings, 8,000 invitation letters, 16 drives of collection (both mobile blood buses and fixed sites), collected 376 units of blood; 76.8 percent of donors are between the ages of 18 and 34. Conclusion: Effective communication campaign for voluntary non-remunerated blood donation and the model of roadshow campaign for blood donation have received many concerns from residents, press and media agencies.
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